Gone are the days of marketing agencies trying to game the system by creating unhelpful content yet still ranking well because of SEO.
Google’s latest algorithm update promotes helpful content in an effort to enhance the quality of content that appears on search engine results pages. So, what does this update mean for business owners and those who utilize SEO?
This article will delve deep into everything you need to know about Google’s “helpful content” update, including how it works, why you need to care about it, and what best practices you can implement to create helpful and engaging content that ranks well.
How does Google’s “Helpful Content” Work?
Google’s latest algorithm update puts the readers’ needs first, focusing on delivering the best results to its users and ensuring they find the helpful information they are looking for.
When creating content with the new update, some things to keep in mind are to make content that appeals to your target readers, keep it updated and relevant, and make it easy to read.
Doing so tells Google that your content is Google-friendly and information can be easily found and understood.
Why do you Need to Care about “Helpful Content” Update?
Whether you are a business owner, publisher, or content creator, creating people-first content is vital as it is key to being found by your target audience. Creating and sharing helpful content and making the internet user-friendly make it a better place for everyone.
Rather than focusing on keywords, understanding what people are searching for and creating informative content out of it is the primary purpose of this algorithm update.
3 Best Practices for Creating Helpful and Engaging Content
- Create High-Quality Content
Providing rich, meaningful, and actionable information in your content and focusing on your target audience’s needs can significantly improve your rankings.
It would also greatly help if you make it readable and engaging by not using too many texts without headings or subheadings. Your choice of words and sentence lengths are also essential to make your content easy to understand.
Working with an SEO agency in Hong Kong is also a fantastic idea to attract new audiences and boost your website.
- Create Truthful and Accurate Content
When creating content, extensive research is crucial, especially for those whose content can seriously affect readers. These topics may include news, government, legal information, financial information, and health and resources.
Low-quality pages could potentially impact a person in many ways. Therefore, pages that tackle sensitive topics are being highly monitored by Google through this latest update.
- Conduct Competitor Analysis
To outrank your competitors, keeping an eye on their content enables you to understand their content marketing and SEO strategies. Doing so allows you to create competitive content more likely to rank well.
Frequent content audits are a great way to compare strategies, identify best-performing keywords, and determine areas where you can improve.
Final Thoughts
With the new “helpful content” algorithm update, focusing on providing users with high-quality and informative articles can make a huge difference in the traffic your page receives.
Understanding how this update works and affects you is essential to implement strategies that can help your website rank better than your competitors.
For more information, visit:Vishwas Thakkar Training